From Branch to Experience: Harpenden Building Society
Harpenden Building Society, Flagship Branch
Finance
Project Introduction:
Harpenden Building Society were founded in 1953, and after recently celebrating 70 years in the industry, they have decided to reinvent their branch service to better reflect the requirements of a financial services destination. As well as aesthetics, the whole function of the branch will be reinvented to cater better for their existing members but also attract new ones.
Services: Research & Strategy, Workshop, Brief Writing, Concept Design, Design Development, Creative Direction, Stakeholder Management.
Credits:
Commissioned by Field
Fit-Out by Resolution Interiors
Photography by Blossom Agency
The Brief
The brief centred on creating a branch environment that balances back-of-house operational requirements with a welcoming, customer-focused front-of-house experience, aligning the physical space with the Society’s future ambition. A key objective was the relocation of the branch from its original, low-visibility site to a more prominent position within the town, strengthening local presence and accessibility. The design reimagines the traditional banking hall, addressing changes in user behaviour and advances in technology to deliver a modern, efficient, and intuitive branch experience that supports both customers and staff.
The Concept
Responding to changing customer behaviours within the financial sector, the concept reimagines the physical branch as a modern, welcoming environment that strengthens member relationships while meeting contemporary expectations. The design delivers a clean, confident, and forward-looking aesthetic, grounded in authenticity and care. Creating spaces that feel fresh yet familiar, and continue to reflect the trust and warmth members rely on.
Collaborators and Credits
BED Studio were commissioned by Field
Fit-Out: Resolution Interiors
Photo credits: Blossom Agency